What is HBenchmark?

HBenchmark is a business intelligence and benchmarking platform for hotels and destinations, focused on real‑time performance analysis. It collects and anonymizes data from participating properties to provide detailed insights into occupancy, ADR, and revenue trends compared with competitive sets and the wider market. Hotels and tourism organizations use HBenchmark dashboards to monitor demand patterns, optimize pricing strategies, and plan marketing and investment decisions. The solution aims to transform raw data into actionable information, helping destinations and hotel groups better understand visitor flows and improve overall competitiveness in dynamic tourism markets.