General conditions
Scale Rentals (“Scale Rentals,” “We,” or “Us”) hereby issues this Notice of Privacy Practices to inform individuals (“You”) who participate in events organized by Scale Rentals and who utilize any of the Scale Rentals websites (identified under the scalerentals.show domain) and associated services (collectively, the “Services”) regarding the collection, use, and protection of their information. Scale Rentals is committed to safeguarding the privacy of individuals who engage with our Services.
This Notice of Privacy Practices governs the processing of Personal and non-personal information related to the Services. You are hereby advised to carefully review this document before utilizing our Services. By accessing or using our Services, You acknowledge that You have read, understood, and agree to the terms and conditions outlined in this Notice of Privacy Practices.
If You do not agree with any aspect of this Notice of Privacy Practices, You are hereby instructed to cease all use of our Services immediately.
Legal compliance and confidentiality
Scale Rentals hereby affirms its commitment to fully comply with all applicable laws, statutes, regulations, and legal obligations governing the processing of Personal Information. Additionally, Scale Rentals shall process Personal Information by established good processing practices and principles of data protection.
All personnel of Scale Rentals who have access to and process Personal Information are under a strict and ongoing obligation to maintain the absolute confidentiality of such information.
Limitation of collection and purposes of processing personal information
Scale Rentals will only collect such Personal Information that is relevant for the purposes described in this Privacy Policy.
Scale Rentals will process Your Personal Information for the purposes of providing the Services, including organizing the events and facilitating participant networking using the Scale Rentals website and the associated services.
Scale Rentals will process Your Personal Information to provide customer service and other services at your request, to send You information, including confirmations, invoices, and other communications, as well as communicate with You about promotions and other news about services offered by Scale Rentals.
Legal basis for the processing of personal information
The lawful basis for the processing of Personal Information by Scale Rentals shall be determined by the specific circumstances and nature of the processing activity, as articulated hereunder.
Consent: Under Article 6(1)(a) of the General Data Protection Regulation (GDPR), where the processing of Personal Information is predicated upon Your freely given, specific, informed, and unambiguous consent for one or more specified purposes, such consent shall constitute the lawful basis for said processing operations.
Performance of a Contract: Where the processing of Personal Information is necessary for the performance of a contract to which You, as the data subject, are a party, or to take steps at Your request before entering into a contract, such processing shall be lawfully based on Article 6(1)(b) of the GDPR. This includes, but is not limited to, the provision of agreed-upon Services and the execution of pre-contractual measures initiated by You, such as inquiries regarding our products or services.
Legal Obligation: If the processing of Personal Information is required for compliance with a legal obligation to which Scale Rentals is subject, such as the fulfillment of tax obligations or other mandatory legal requirements, the legal basis for such processing shall be Article 6(1)(c) of the GDPR.
Protection of Vital Interests: If the processing of Personal Information is necessary to protect the vital interests of You or another natural person, particularly in situations where the data subject is physically or legally incapable of giving consent, the processing shall be lawfully based on Article 6(1)(d) of the GDPR. This may include, by way of example, the disclosure of information to medical personnel in the case of an injury sustained on our premises.
Legitimate Interests: Where the processing of Personal Information is necessary for the purposes of the legitimate interests pursued by Scale Rentals or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of You as the data subject which require protection of Personal Information, particularly where You are a child, the legal basis for such processing shall be Article 6(1)(f) of the GDPR. Such legitimate interests may include, but are not limited to, direct marketing activities conducted in compliance with applicable legal requirements. Scale Rentals shall ensure that a careful balancing test is performed to assess the legitimate interests against Your rights and freedoms
Information collection and retention
Scale Rentals collects several categories of information: (i) information provided directly by You; (ii) information collected automatically through Your use of the Services; and (iii) information obtained from third-party service providers.
Categories of Collected Information
User-Provided Information: This includes data You actively submit, such as Your name and email address, for instance, when utilizing the Services or subscribing to our newsletter.
Automatically Collected Information: When You interact with our Services, we automatically gather non-personal technical data, including Your Internet Protocol (IP) address, timestamps of Your requests and actions, referring website addresses, hardware specifications, operating system details, browser type, and language preferences.
Third-Party Information: We may receive information from third parties in connection with the provision and improvement of our Services.
Data Retention
Scale Rentals retains Personal Information for the duration necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is mandated or permitted by applicable law. The retention period is determined based on the legal basis for processing:
Contractual Necessity: Personal Information processed for the performance of a contract is retained as long as required for the fulfillment or initiation of that contract.
Legal Obligation: Personal Information processed to comply with legal obligations is retained for the statutory retention period.
Legitimate Interests: Personal Information processed based on our legitimate interests, such as marketing, is retained as long as legally permissible.
Following the applicable retention period, Personal Information no longer required for the specified purposes will be securely deleted or anonymized within a reasonable timeframe.
Third-Party Analytics and Advertising Services
We utilize third-party data analytics service providers, including Google Analytics, to analyze Service usage and enhance user experience. These services may employ cookies to collect and process information about Your interactions with our Services, including Your IP address. The collected data is typically transmitted to and stored on their servers, and is subject to their respective privacy policies. You can usually manage Your cookie preferences through Your browser settings.
Specifically, we leverage features of Google Analytics, including Display Advertising (Remarketing), and Google AdWords (Remarketing, Interest Categories, Similar Audiences, and other interest-based advertising). These tools may use first-party and third-party cookies to deliver targeted advertisements based on Your past interactions with our Services and general internet usage patterns. While these features help us reach relevant audiences, we do not collect personally identifiable information through these cookies or remarketing lists. You can typically opt-out of Google Analytics for Display Advertising and customize Google Display ads via the Ads Preferences Manager. You can also generally decline the collection and storage of Your data by these services at any time.
Information collected by advertising networks, such as Facebook Audience Network, is governed by their privacy policies and this Privacy Policy. If You wish to avoid targeted advertising, please refrain from using or accessing our Services. Opting out of targeted advertising will not prevent You from receiving non-personalized advertisements.
A current list of our data analytics service providers can be obtained by contacting us at [email protected]. The usage information and Personal Information collected by these providers are subject to their privacy policies.